Building our businesses and
our stories one day at a time

Building our businesses and
our stories one day at a time

Building our businesses and our stories one day at a time

Content management systems

Content management systems (CMSs) let you create a website without getting into the code (much). They also provide a user interface that's easy to use (somewhat). That is, a CMS has menus, checkboxes, fields, and buttons that help make your life easier. As you use a...

Finding software to code your site

Finding software to code your site is both easier and harder than you may think. When I say software to code, I mean programs that let you design a website in two ways. One way is to design visually. That is, you can use tools to add building blocks to your site and...

Building your website

Building your website is a step-by-step process. The two most important things in this life are time and money, in that order. It's hard to know how to allocate them when you don't know what tools are available. Two Questions So, take a moment to ask yourself two...

Don’t forget website basics

Don't forget website basics is a trite thing to say, sure. But it's trite just like saying don't forget to pack before you drive to the mountains in winter. So, here's what to think about before you start your (online) road trip. Your Domain Name You know your domain...

Writing for readability and search

Writing for readability and search is good for any written document, and especially for websites. Just as humans need to find information in a written document, search engines need to find your website. As of May 2020, I'm taking two web courses online at once. I've...

Amador Business Ticker

Amador Business Ticker is an Amador County business news website. It came about because of my mother. When my mother and I go out to eat at local restaurants (and when there's not a pandemic) around the Jackson area, she asks me what's going on. I didn't see much news...

Adobe Captivate 2019 is hot garbage

Adobe Captivate 2019 is hot garbage. There. That's my post. No, not really. And I didn't say that Captivate 2019 is steaming hot garbage, either. But for a product to be hot garbage, it needs two qualities. First, you need a product that fails in a basic function....

Responding to business health violators

Responding to business health violators can be harder than you think. As someone with pre-existing health issues, I'm more aware about taking steps to avoid COVID-19. I appreciate California not lifting any stay-at-home restrictions until the facts warrant it. Some...

Bring us your problems

Bring us your problems is the title of a blog post written by Seth Godin six years ago. I discovered this post as I was cleaning out my Google Chrome bookmarks as part of this year's spring cleaning. The article seems timely right now. Godin's post refers to a...

Touching customers

Touching customers is something we can't do right now. We can't get close to them, look them in their eye, and shake their hand. Customers can't shake your hand or touch your wares (if you have them). This is a popular topic. A local TV news broadcast is even showing...

About Eric Butow

Eric is the owner of Butow Communications Group (BCG) in Jackson, California, which offers online marketing ROI improvement services for businesses. Eric has authored or co-authored 34 books and has also developed and taught networking, computing, and usability courses for Ed2Go, Virtual Training Company, California State University, Sacramento, and Udemy.

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