Building our businesses and
our stories one day at a time

Building our businesses and
our stories one day at a time

Quality not quantity

Quality not quantity is my key to managing my social networking profiles. An Instagram user reminded me about this recently. This user commented on a post by my Instagram for Dummies publisher about the book. The user wondered how I'm an Instagram expert because I...

The future is almost here

The future is almost here, I thought to myself as I turned the calendar page to November. I felt that way in part because my 50th birthday arrives later this month. But I also noticed that this is the last year that for nearly everyone will have the number 19 in it....

The holiday season

The holiday season is a term that makes me scratch my head. What, exactly, is the holiday season and when does it start and end? I thought about this because earlier this month I planned to make a Halloween video with the daycare kids. But high temperatures in the low...

Self awareness

Self awareness is a skill we should learn as adults. Some people have self awareness built in, as is the case with a friend of mine. Others, like me, have life beat lessons into them over and over that grows self awareness. I know now that you can't control a lot in...

After the power shutoff

After the power shutoff, life here in my home office and the (small) city of Jackson have returned to normal. On Monday, October 7, Pacific Gas and Electric (PG&E) announced they would shut off power on October 9 and 10. The reason, they said, was due to forecast...

The Dummies Helped contest is back

The Dummies Helped contest is back because I've written two new Dummies books and crossed those tasks off my whiteboard. Wiley will publish Programming Interviews for Dummies and Instagram for Dummies this month. I co-authored Programming Interviews for Dummies with...

Writing down accomplishments

Writing down accomplishments is something I don't do every day, but I write at least twice a week. I prefer to type my accomplishments in Word files called "personal logs". (Some write their journals in longhand in paper journals, but for now I write meeting notes on...

I hate sunk costs

I hate sunk costs, and I found some when I cleaned out my storage unit in 2018. I found two boxes of nice square BCG brochures and a bag of metal lapel pins. One of the boxes had a packing slip that showed the brochures were produced on...July 21, 2005. I remembered...

Are taglines relevant anymore?

Are taglines relevant anymore? I wonder about that as I focus on my business now that I have fewer distractions. One task that's almost finished is trademarking my business name, logo, and my Amador County business news website name. I trademarked my logo because it's...

Choosing the right path

Choosing the right path is a common theme among influencers in my social media feeds. You must make more money or cut back on your expenses. Listen to yourself, but act like who you want to become. You have to relax more but you have to do more right now. And let's...

About Eric Butow

Eric is the owner of Butow Communications Group (BCG) in Jackson, California, which offers online marketing ROI improvement services for businesses. Eric has authored or co-authored 31 books and has also developed and taught networking, computing, and usability courses for Ed2Go, Virtual Training Company, California State University, Sacramento, and Udemy.

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