Building our businesses and
our stories one day at a time

Building our businesses and
our stories one day at a time

After the power shutoff

After the power shutoff, life here in my home office and the (small) city of Jackson have returned to normal. On Monday, October 7, Pacific Gas and Electric (PG&E) announced they would shut off power on October 9 and 10. The reason, they said, was due to forecast...

The Dummies Helped contest is back

The Dummies Helped contest is back because I've written two new Dummies books and crossed those tasks off my whiteboard. Wiley will publish Programming Interviews for Dummies and Instagram for Dummies this month. I co-authored Programming Interviews for Dummies with...

Writing down accomplishments

Writing down accomplishments is something I don't do every day, but I write at least twice a week. I prefer to type my accomplishments in Word files called "personal logs". (Some write their journals in longhand in paper journals, but for now I write meeting notes on...

I hate sunk costs

I hate sunk costs, and I found some when I cleaned out my storage unit in 2018. I found two boxes of nice square BCG brochures and a bag of metal lapel pins. One of the boxes had a packing slip that showed the brochures were produced on...July 21, 2005. I remembered...

Are taglines relevant anymore?

Are taglines relevant anymore? I wonder about that as I focus on my business now that I have fewer distractions. One task that's almost finished is trademarking my business name, logo, and my Amador County business news website name. I trademarked my logo because it's...

Choosing the right path

Choosing the right path is a common theme among influencers in my social media feeds. You must make more money or cut back on your expenses. Listen to yourself, but act like who you want to become. You have to relax more but you have to do more right now. And let's...

Opportunities and threats

Opportunities and threats are my focus now that I minimized some weaknesses. My weaknesses included wise energy use and tuning out noise. Minimizing my weaknesses amplify my strengths: my strong partner network, quality professional connections, and my ability to...

My BCG shirts

My BCG shirts hang in my closet most of the time. I had short and long-sleeved company shirts made several years ago. The short-sleeve polyester weave shirts sport purple and white colors and they're embroidered with my logo, tagline, and website address. The...

Social media sirens

Social media sirens call to me every day on my computer and my smartphone. I like to be up to date, so I'm especially susceptible to their call. So, this past weekend I culled some of my social media contacts as part of my continued effort to tune out distractions. I...

Tuning out distractions

Tuning out distractions is hard. Television and the web distract us easily. I find it's easy to turn off the television but I work on a computer most of the day, so I find myself visiting social media websites often without thinking about it. Last week I went on...

About Eric Butow

Eric is the owner of Butow Communications Group (BCG) in Jackson, California, which offers online marketing ROI improvement services for businesses. Eric has authored or co-authored 31 books and has also developed and taught networking, computing, and usability courses for Ed2Go, Virtual Training Company, California State University, Sacramento, and Udemy.

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