Building our businesses and
our stories one day at a time

Building our businesses and
our stories one day at a time

Tuning out distractions

Tuning out distractions is hard. Television and the web distract us easily. I find it's easy to turn off the television but I work on a computer most of the day, so I find myself visiting social media websites often without thinking about it. Last week I went on...

Use energy wisely

Use energy wisely. That's the moral of the story I got when I read my previous post a few days after I wrote it. (I didn't mean it as the opening salvo of a Sad Off.)  By energy, I mean the energy you use both physically and mentally. Part of using energy wisely is...

Full authenticity

Full authenticity is an important business topic today. For example, prolific blogger and best-selling author Gary Vaynerchuk promotes authenticity constantly in his LinkedIn posts to build your brand. I want to be authentic to build my brand and my relationships. A...

BCG is 25, so how can I add more value?

BCG is 25 years old today. And I'm preoccupied with one question: How can I add more value? I can answer that question only by acknowledging a few things I've learned. In 2012, I finished the Think Big Program from Swiss Avenue Partners with a new direction for BCG. I...

Getting to that’s right

That's right is the answer we need in a negotiation. That's a main point in the Chris Voss book Never Split the Difference: Negotiate As If Your Life Depended On It. I'm reading that book right now, and in negotiation you need the other person to say, "That's right."...

Moving around gets you thinking

That's right is the answer we need in a negotiation. That's a main point in the Chris Voss book Never Split the Difference: Negotiate As If Your Life Depended On It. I'm reading that book right now, and in negotiation you need the other person to say, "That's right."...

Happy Independence Day

Every Saturday I'm moving around doing my chores. I clean my part of the house and I also do my laundry. And I do most of my thinking every Saturday. Steve Jobs said that he got his creative juices flowing by walking. I walk sometimes, but walking in my neighborhood...

Preparing for a media interview

Structuring a successful blog and creating a content marketing strategy takes a lot of work. I wrote a post on March 14 about using The Content Pyramid by Mike Allton as the basis for building a successful blog. The content pyramid shows each topic requires 13 posts....

LinkedIn etiquette tips and thoughts

Preparing for a media interview takes some time to get right. I attended a business expo In April and met one of the editors at the local Amador Ledger-Dispatch newspaper. She said the paper prints local business profiles and offered to publish a story about Butow...

About Eric Butow

Eric is the owner of Butow Communications Group (BCG) in Jackson, California, which offers online marketing ROI improvement services for businesses. Eric has authored or co-authored 31 books and has also developed and taught networking, computing, and usability courses for Ed2Go, Virtual Training Company, California State University, Sacramento, and Udemy.

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