I hate sunk costs

I hate sunk costs, and I found some when I cleaned out my storage unit in 2018. I found two boxes of nice square BCG brochures and a bag of metal lapel pins. One of the boxes had a packing slip that showed the brochures were produced on…July 21, 2005. I...

Are taglines relevant anymore?

Are taglines relevant anymore? I wonder about that as I focus on my business now that I have fewer distractions. One task that’s almost finished is trademarking my business name, logo, and my Amador County business news website name. I trademarked my logo...

Opportunities and threats

Opportunities and threats are my focus now that I minimized some weaknesses. My weaknesses included wise energy use and tuning out noise. Minimizing my weaknesses amplify my strengths: my strong partner network, quality professional connections, and my ability to...

My BCG shirts

My BCG shirts hang in my closet most of the time. I had short and long-sleeved company shirts made several years ago. The short-sleeve polyester weave shirts sport purple and white colors and they’re embroidered with my logo, tagline, and website address. The...

Full authenticity

Full authenticity is an important business topic today. For example, prolific blogger and best-selling author Gary Vaynerchuk promotes authenticity constantly in his LinkedIn posts to build your brand. I want to be authentic to build my brand and my relationships. A...

BCG is 25, so how can I add more value?

BCG is 25 years old today. And I’m preoccupied with one question: How can I add more value? I can answer that question only by acknowledging a few things I’ve learned. In 2012, I finished the Think Big Program from Swiss Avenue Partners with a new...