Structuring a successful blog

Structuring a successful blog and creating a content marketing strategy takes a lot of work. I wrote a post on March 14 about using The Content Pyramid by Mike Allton as the basis for building a successful blog. The content pyramid shows each topic requires 13 posts....

Preparing for a media interview

Preparing for a media interview takes some time to get right. I attended a business expo In April and met one of the editors at the local Amador Ledger-Dispatch newspaper. She said the paper prints local business profiles and offered to publish a story about Butow...

LinkedIn etiquette tips and thoughts

Recently I stopped following a well-known sales guru on LinkedIn because I felt he breached LinkedIn etiquette. I bought all his books and I have them on my bookshelf. He stopped publishing books in the early 2010s and disappeared until he returned to LinkedIn last...