The Dummies Helped contest is back

The Dummies Helped contest is back because I’ve written two new Dummies books and crossed those tasks off my whiteboard. Wiley will publish Programming Interviews for Dummies and Instagram for Dummies this month. I co-authored Programming Interviews for Dummies...

Structuring a successful blog

Structuring a successful blog and creating a content marketing strategy takes a lot of work. I wrote a post on March 14 about using The Content Pyramid by Mike Allton as the basis for building a successful blog. The content pyramid shows each topic requires 13 posts....

Preparing for a media interview

Preparing for a media interview takes some time to get right. I attended a business expo In April and met one of the editors at the local Amador Ledger-Dispatch newspaper. She said the paper prints local business profiles and offered to publish a story about Butow...

LinkedIn etiquette tips and thoughts

Recently I stopped following a well-known sales guru on LinkedIn because I felt he breached LinkedIn etiquette. I bought all his books and I have them on my bookshelf. He stopped publishing books in the early 2010s and disappeared until he returned to LinkedIn last...