Building our businesses and
our stories one day at a time

Building our businesses and
our stories one day at a time

Opportunities and threats

Opportunities and threats are my focus now that I minimized some weaknesses. My weaknesses included wise energy use and tuning out noise. Minimizing my weaknesses amplify my strengths: my strong partner network, quality professional connections, and my ability to...

My BCG shirts

My BCG shirts hang in my closet most of the time. I had short and long-sleeved company shirts made several years ago. The short-sleeve polyester weave shirts sport purple and white colors and they're embroidered with my logo, tagline, and website address. The...

Social media sirens

Social media sirens call to me every day on my computer and my smartphone. I like to be up to date, so I'm especially susceptible to their call. So, this past weekend I culled some of my social media contacts as part of my continued effort to tune out distractions. I...

Tuning out distractions

Tuning out distractions is hard. Television and the web distract us easily. I find it's easy to turn off the television but I work on a computer most of the day, so I find myself visiting social media websites often without thinking about it. Last week I went on...

Use energy wisely

Use energy wisely. That's the moral of the story I got when I read my previous post a few days after I wrote it. (I didn't mean it as the opening salvo of a Sad Off.)  By energy, I mean the energy you use both physically and mentally. Part of using energy wisely is...

Full authenticity

Full authenticity is an important business topic today. For example, prolific blogger and best-selling author Gary Vaynerchuk promotes authenticity constantly in his LinkedIn posts to build your brand. I want to be authentic to build my brand and my relationships. A...

BCG is 25, so how can I add more value?

BCG is 25 years old today. And I'm preoccupied with one question: How can I add more value? I can answer that question only by acknowledging a few things I've learned. In 2012, I finished the Think Big Program from Swiss Avenue Partners with a new direction for BCG. I...

Getting to that’s right

That's right is the answer we need in a negotiation. That's a main point in the Chris Voss book Never Split the Difference: Negotiate As If Your Life Depended On It. I'm reading that book right now, and in negotiation you need the other person to say, "That's right."...

Moving around gets you thinking

Every Saturday I'm moving around doing my chores. I clean my part of the house and I also do my laundry. And I do most of my thinking every Saturday. Steve Jobs said that he got his creative juices flowing by walking. I walk sometimes, but walking in my neighborhood...

About Eric Butow

Eric is the owner of Butow Communications Group (BCG) in Jackson, California, which offers online marketing ROI improvement services for businesses. Eric has authored or co-authored 31 books and has also developed and taught networking, computing, and usability courses for Ed2Go, Virtual Training Company, California State University, Sacramento, and Udemy.

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